CAMARGUE | 2023
Camargue
Selected work by Co-founder during her time with Camargue, Daniella led brand development, creative direction, weekly content production and major campaign shoots, helping establish Camargue as one of Australia’s leading luxury multi-brand retailers and contributing to significant growth.
About the project
Working closely with the internal team, Daniella shaped Camargue’s visual identity across new arrivals, designer features, staff styling, retail moments and seasonal campaigns. Weekly shoots created a consistent stream of original photography and social-first video, allowing the brand to respond quickly to new collections while maintaining a distinctive and considered point of view.
Alongside this ongoing content, Daniella developed and directed larger campaign shoots around key collections and brand moments. She led the work from concept and direction through to photography, production and rollout—balancing the fast pace of luxury retail with more elevated, editorial storytelling.
Credits
Creative Direction
Photography
Production
Content creation
Year
2023
